Snigdha Hossain – RetargetKit https://retargetkit.com All-in-one Retargeting Toolbox For Savvy Growth Marketers Sun, 30 Jun 2024 15:43:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.5 https://retargetkit.com/wp-content/uploads/2020/08/cropped-icon-32x32.png Snigdha Hossain – RetargetKit https://retargetkit.com 32 32 WhatsApp Link Shortener: Get A Personalized Messaging Link https://retargetkit.com/whatsapp-link-shortener/ https://retargetkit.com/whatsapp-link-shortener/#respond Wed, 24 Nov 2021 14:17:50 +0000 https://retargetkit.com/whatsapp-link-shortener/ As a user of the WhatsApp Business app, you now have access to the innovative short-link feature. The WhatsApp Link Shortener lets you convert lengthy URLs into concise, easy-to-share links. These short URLs enable your customers to initiate a chat with you effortlessly. When a customer clicks your shared link, it directly opens a WhatsApp chat, provided the app is installed.

Creating WhatsApp links manually can be tedious—that’s where RetargetKit steps in. We offer a service that seamlessly utilizes available domains to generate shortened WhatsApp links.

In this article, we’ll explore various methods for easily obtaining a WhatsApp link shortener. Stick around until the end for additional tips to enhance your experience. Let’s dive in!

Table Of Contents

What Is WhatsApp Link Shortener?

With the introduction of the WhatsApp public beta program, a new feature called the "WhatsApp link shortener" was launched. This premium tool allows users to create a customized link linked to their phone number. Customers can quickly start a chat with you on WhatsApp using this short link.

Designed specifically for WhatsApp Business accounts, this feature is available to users with beta version 2.19.21.5 and above. While older versions may have this feature, updating your app initiating immediate convers ensures the best functionality. The "WhatsApp link shortener" enhances communication between WhatsApp Business App users and their customers.

How Does WhatsApp Link Shortener Work?

WhatsApp's short link feature simplifies the process of sharing links. Businesses can provide customers with a wa.me URL, enabling immediate conversation initiation. Initially released in WhatsApp beta for Android 2.18.138, this service has been updated to include a default message feature, enhancing usability.

For WhatsApp Business users, short links facilitate convenient customer engagement. These links are easy to share and maintain the privacy of your communications.

Several powerful WhatsApp Link Shortener tools are now available. Basic ones convert long links into short ones, while advanced tools like RetargetKit track link traffic. This tracking feature helps you understand the impact of your links and allows customers to message you without adding your number to their contacts.

What Is WhatsApp Business App?

The WhatsApp Business app, designed for small business owners, offers various tools to enhance customer communication. Here’s a quick overview of its features:

  • Free download from the Play Store or App Store.
  • Tailored for small business owners, distinct from WhatsApp's Business API.
  • Includes tools like quick responses, a business profile, automated messages, a product catalog, and short links with QR codes.

Why Does Your Business Need A WhatsApp Link Shortener?

WhatsApp, with 1.5 billion users across 180 countries, is the world’s leading messaging app. Regardless of your business size, WhatsApp short links offer numerous benefits. The primary advantage is enhancing customer comfort when messaging.

Many businesses use WhatsApp for customer communication, but sharing direct WhatsApp links can sometimes cause discomfort or security concerns. A WhatsApp Link Shortener hides your original links, making them more appealing and secure. This encourages sharing and helps grow your business.

Additionally, tracking your link performance is crucial. A WhatsApp Link Shortener provides this capability, allowing you to monitor customer interactions and refine your strategies.

How To Use WhatsApp Short Link?

Creating a profile in the WhatsApp Business app automatically generates a short URL. To use this URL, follow these steps:

  1. On your Android device, tap the vertical dots in the top right corner and select 'Settings' under WhatsApp Business.
  2. Choose 'Business Settings' from the menu.
  3. Select 'Short Link.'

For iPhone users, navigate to ‘WhatsApp Business’ > ‘Settings’ > ‘Business Tools’ and select ‘Short Link’. You can copy, share, and customize the default messages from there.

Best WhatsApp Link Shorteners

For those without a WhatsApp Business account, several services can help you shorten WhatsApp links. These services provide full analytics and records of your shortened URLs, using new domains and replacing long permalinks with concise strings. Here are five top WhatsApp link shorteners:

01. RetargetKit

RetargetKit offers comprehensive link shortening and tracking features. Customize links with your brand name to enhance visibility and trust. A 7-day free trial is available.

Features:

  • Link Shortener: Shorten any type of link for easy sharing. You can customize short links with branded domains. You can also track clicks and conversions.
  • Retargeting Pixels: Integrate retargeting pixels to track user behavior. Retarget users across multiple platforms like Facebook, Google, and LinkedIn.
  • Lead Generation: Capture leads with customizable forms. Integrate with popular CRM and email marketing tools.
  • Curated Page: Create and share curated content pages. Drive traffic to multiple links from a single page.
  • Call To Action (CTA): Add CTAs to any link you share. Increase engagement and conversions with targeted CTAs.
  • Bio-Link: Create a single link to share multiple URLs (ideal for social media bios). Track clicks and measure engagement on bio-links.
  • Analytics: Detailed analytics to monitor performance. Insights into clicks, conversions, and user demographics.
  • Custom Domains: Use your domain for link shortening. Enhance brand visibility and trust.
  • QR Codes: Generate QR codes for your short links. Easy for offline marketing and direct user engagement.
  • Integrate with various third-party tools and platforms. Streamline workflow with Zapier, Google Analytics, and more.

Pros

  • Combines multiple marketing tools in one platform.
  • Easy to navigate and use, even for beginners.
  • Enhance brand recognition with customizable domains and links.
  • Provides deep insights into link performance and user behavior.
  • Suitable for various marketing activities, from link shortening to lead generation and retargeting.
  • Advanced retargeting options to re-engage visitors.
  • Responsive support team to assist with any issues or questions.

Cons

  • Might be expensive for small businesses or individual users.
  • Some advanced features may require time to learn and utilize effectively.
  • Full functionality often relies on integration with other tools, which might incur additional costs.
  • Primarily designed for online marketing; may not fully cater to offline campaign needs.

Pricing

RetargetKit offers a range of pricing plans to cater to different business needs. The Starter Plan, priced at $9 per month, includes essential link shortening and limited analytics. The Personal Plan comes at $19/month with 1 Curated Page, 1 Bio Link Page, and 1,000 Leads/Month. The Professional Plan is available at $29 per month to get 2 Curated Pages, 2 Bio Link Pages, and 2,000 Leads/Month. The Business Plan is priced at $49 per month to get 5 Curated Pages, 5 Bio Link Pages, and 5,000 Leads/Month.

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RetargetKit Pricing Plan

02. WA.link

Create custom short links with ease. The premium version allows bespoke links starting with your chosen characters.

Features

  • Custom Short Links: Create personalized short links for WhatsApp.
  • Ease of Use: Simple and user-friendly interface for generating links.
  • Templates: Various templates are available for customization.
  • Default Message: Allows setting a default message for the link recipient.
  • Analytics: Track link clicks and performance (premium feature).
  • QR Codes: Generate QR codes linked to WhatsApp numbers (premium feature).
  • Integration: Integrates with various marketing tools and platforms.

Pros

  • Easy to create and customize short links.
  • Minimal steps to generate a WhatsApp link.
  • Flexibility in personalizing the link's appearance and default message.
  • Facilitates quicker and more direct customer interaction.
  • Provides analytics to monitor link performance (premium).

Cons:

  • Advanced features like analytics and QR codes are only available in the premium version.
  • Some customization options might be restricted in the free version.
  • Requires customers to have WhatsApp installed on their devices.

Pricing

There are 2 pricing plans available. One is free and the other one is $6/year per link. This means if you generate 1000 links per month you have to pay $500 every month.

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WA.link Pricing Plan

03. Growby

Generate easy links by entering your phone number and country code. The system automatically links these details.

Features

  • Automated Messaging: Schedule messages to be sent at optimal times. You can also set up automated responses for common queries.
  • Contact Management: Organize contacts into groups for targeted campaigns. You can import contacts directly from your phone or CRM systems.
  • Campaign Analytics: Track open rates, response rates, and engagement metrics. Detailed reports on the performance of each campaign.

Pros

  • WhatsApp messages tend to have higher open and response rates compared to email and SMS.
  • Ability to send personalized messages directly to customers, enhancing customer relationships.
  • Affordable pricing plans compared to traditional marketing channels.
  • User-friendly interface with straightforward navigation and setup.
  • Instant delivery and read receipts enable real-time customer interaction and quick feedback.
  • Leverage WhatsApp’s extensive global user base to reach a larger audience.

Cons

  • Restrictions on the number of messages that can be sent per day or per hour.
  • Reliant on WhatsApp's platform policies and any changes they may implement.
  • The risk of messages being marked as spam if not used responsibly.
  • The initial learning curve for businesses unfamiliar with WhatsApp marketing.
  • Constraints on customization compared to other marketing platforms with more branding options.

Pricing

Growby offers a range of yearly pricing plans to suit different business needs. The Standard plan is priced at $129 per year, providing essential features for small businesses. The Professional plan costs $189 per year, offering advanced features for growing businesses. The Enterprise plan is available for $279 per year, designed for larger businesses with more extensive needs. For resellers, the White Label Hosted plan is $399 per year, which includes a white-label presentation. Additionally, there is a Reseller White Label Self-Hosted plan with source code available for a lifetime, for which pricing details can be obtained by contacting Growby directly.

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Growby Pricing Plan

04. Join.chat

This service generates WhatsApp communication links, preserving anonymity and enhancing customer engagement.

Features

  • Seamless Integration: Join.chat integrates effortlessly with popular platforms like WordPress, allowing users to add chat functionality without extensive technical knowledge.
  • Customizable Widgets: Users can customize chat widgets to match their brand’s look and feel, ensuring a consistent user experience.
  • Multi-Channel Support: Supports multiple messaging platforms, including WhatsApp, Facebook Messenger, and Telegram, enabling businesses to engage with customers on their preferred channel.
  • Automated Responses: Includes automation features like chatbots and predefined responses to handle common queries, improving response time and customer satisfaction.
  • Analytics and Reporting: Provides detailed analytics and reporting tools to monitor chat performance, user engagement, and overall effectiveness.
  • User-Friendly Interface: Designed with a user-friendly interface that makes setup and management straightforward for users of all skill levels.
  • Multilingual Support: Supports multiple languages, making it ideal for businesses operating in diverse linguistic markets.
  • 24/7 Availability: Ensures that businesses can provide around-the-clock support, enhancing customer service and satisfaction.

Pros

  • Join.chat facilitates real-time communication with customers, leading to higher engagement and satisfaction levels.
  • By providing instant support and resolving queries quickly, it can help boost conversion rates and sales.
  • Reduces the need for extensive customer support teams by automating responses to common inquiries, lowering operational costs.
  • Its support for multiple messaging platforms offers businesses flexibility in how they interact with customers.
  • Suitable for businesses of all sizes, from small startups to large enterprises, due to its scalable features and customization options.
  • The analytics tools provide valuable insights into customer behavior and chat performance, aiding in informed decision-making.
  • The ability to offer support 24/7 in multiple languages enhances the overall customer experience and loyalty.

Cons

  • Some users might find the initial setup and integration difficult without technical skills.
  • It needs a stable internet connection to work well, which can be an issue in areas with poor connectivity.
  • Advanced features may only be available in paid plans, limiting smaller businesses with tight budgets.
  • Customization options might be less flexible compared to custom-built chat solutions.
  • Setting up and managing automated responses and chatbots can be time-consuming and complex.
  • Using chat platforms involves handling customer data, which requires strong privacy and security measures.
  • Over-relying on automated responses can lead to less personalized interactions, potentially hurting customer satisfaction.

Pricing

The Personal Plan is ideal for entrepreneurs starting out in sales. This plan includes up to 3 contact channels, 3 agents, a Chat Funnel, 1 license, and ticketing assistance within 48 hours for €8 per month, billed annually at €96. The second plan is the Freelance Plan. It is perfect for small and medium-sized enterprises (SMEs) looking to expand their market reach. It offers up to 5 contact channels, 5 agents, visibility by countries, up to 5 licenses, and ticketing assistance within 24 hours for €15 per month, billed annually at €180. The final plan is the Agency Plan. It is signed for ambitious companies aiming for significant growth, this plan offers unlimited contact channels and agents, the new Chat Funnel (+) with conversational forms, lead capture, and CRM integration, Dokan plugin compatibility, up to 100 licenses, and premium chat support. It costs €30 per month, billed annually at €360.

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Join.chat Pricing Plan

05. Vepaar

Formerly WhatsHash, Vepaar lets you generate short links quickly. Enter your country and phone number, and customize the default message. While it offers a range of features suitable for various business sizes, potential users should consider the learning curve, cost, and their specific business needs before adoption.

Features

  • Multi-Channel CRM: Integrates with WhatsApp, Email, and other social media platforms. Centralized customer management from multiple communication channels.
  • E-commerce Capabilities: It can set up a digital storefront. Inventory management and order tracking.
  • Broadcast Messaging: Send mass messages to customers via WhatsApp. Personalize messages to enhance customer engagement.
  • Business Analytics: Detailed analytics and reporting on customer interactions and sales. Track performance metrics and gain insights for better decision-making.
  • Automation Tools: Automated responses and follow-ups. Workflow automation for repetitive tasks.
  • Customizable Forms and Surveys: Create custom forms for lead capture and customer feedback. Integrate forms seamlessly into your CRM.
  • User-Friendly Interface: Intuitive design that is easy to navigate. Mobile app for managing business on-the-go.
  • Team Collaboration: Assign tasks and manage team communications within the platform. Shared access to customer data for improved collaboration.

Pros

  • Multi-channel integration allows for seamless communication with customers.
  • Personalized messaging boosts customer satisfaction and loyalty.
  • E-commerce tools streamline the sales process from order placement to fulfillment.
  • Inventory management helps prevent stockouts and overstocking.
  • Automation features reduce the need for manual intervention in routine tasks.
  • Detailed reports provide valuable insights into business performance.
  • Suitable for small businesses as well as larger enterprises.
  • Collaboration tools facilitate better teamwork and communication.
  • Shared access to data ensures everyone is on the same page.

Cons

  • New users may need time to fully understand and utilize all features.
  • Initial setup and customization can be time-consuming.
  • Heavy reliance on WhatsApp for communication may be limiting if WhatsApp faces downtime or policy changes.
  • Users without WhatsApp may find it less useful.
  • Some features may be locked behind higher-tier pricing plans.
  • Small businesses or startups might find it costly compared to simpler alternatives.
  • Limited options for highly specific business requirements.
  • Integration with other tools and platforms might require technical expertise.
  • Abundance of features may overwhelm users who only need basic functionalities.

Pricing

Vepaar offers various pricing plans to suit different business needs. The Free (Trial) plan is ideal for business starters, providing basic features at no cost. For small businesses, the Pro plan is available at $11 per user per month, offering more advanced features. Established businesses can opt for the Premium plan at $16 per user per month, which includes all the top-tier functionalities. Please note that all prices are exclusive of taxes.

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Vepaar Pricing Plan

How To Get Your WhatsApp Link Shortener With RetargetKit?

If you are wondering why choose RetargetKit, there is a solid reason. You can not only use for WhatsApp link shortening but also other platforms. With highly configured features, this URL shortener still leads the market dynamically.

Here are the steps to shorten links with RetargetKit.

Step 01: Register for an account

Sign up for RetargetKit and create an account.

Step 02: Create Your Campaign

Click on ‘New Campaign’ to set up your campaign. Now go for ‘shortener’, name your campaign, and enable custom domain and tracking options.

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Step 03: Create a Custom Domain

When you click the Next button, you will be taken to set up the custom domain. Add your custom domain in RetargetKit by following the steps.

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Step 04: Make a Quick Link

Now select the New Retarget Link under your created campaign. Select the “WhatsApp” icon and enter your phone number. Write a message that you want to send to the receiver. Now create your shortlink or leave it empty and Save it.

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Step 05: Share The Short URL

Distribute the link via blog posts, email marketing, or social media.

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Step 06: Analytics

Use RetargetKit’s analytics to monitor link performance, clicks, conversion rates, and more.

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Final Words

If you’re using the WhatsApp Business app and want to simplify customer interactions, check out RetargetKit. We provide automatically generated short links to streamline the process, enhancing your conversion rates and user experience. For more information, visit RetargetKit.

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Link Cloaking: How To Hide Affiliate Links From Visitors https://retargetkit.com/link-cloaking/ https://retargetkit.com/link-cloaking/#respond Thu, 18 Mar 2021 13:43:11 +0000 https://retargetkit.com/link-cloaking/ Want to promote affiliate products but don’t want to disclose your affiliate links? Then you have just landed to the right place.

Link cloaking is the method to hide your affiliate links from visitors. By this you can promote the affiliate products without compromising your integrity or disclosing that they're an affiliate. In this blog post, we'll discuss how to cloak affiliate links and the benefits of doing so. We'll also provide some tips on how to make your cloaked links look natural to visitors. So, if you're looking for ways to improve your affiliate marketing campaigns, keep reading!

What Is Link Cloaking?

Link Cloaking is to disguise your affiliate links. It changes your long and complex URLs into more easy and trustworthy links. Link cloaking technique helps you to hide your affiliate IDs, brand name, and other valuable URLs from the hacking scripts.

– Example of Link Cloaking

Take a look at this link:

https://collect.chat#_r_shamima88

The link is a mystery and at first look, it discloses nothing. As a result, many will hesitate to click it. It is not wrong to consider a virus or malware or spam!!!

On the other hand, if the visitors see this link:

https://rgkit.co/collect-chatthey will get a clear idea on the brand, what it represents. And most of all, after redirecting to the site, the URL will be same as the they see in the first place by hiding your affiliate link.

How Link Cloaking Works?

Link cloaking is part of link shortening process. You just replace the link and make it more easy for the audience to read it. Moreover, link cloaking makes it more trustworthy.

Big difference is, when someone clicks the simple shortened link, they will see the actual URL after redirecting. But in case of link cloaking, the URL will be same just the way they saw it in the first place.

link-cloaking

How to Cloak Affiliate Link using RetargetKit?

RetargetKit is a retargeting software that offers multiple services like link shortening, lead generation, curated page, biolink along with deep linking, link tracking, link masking and more. RetargetKit is filled with many features. But it is up to you, how you utilize the tool and use it.

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The link clearly shows it is an affiliate link. This might discourage to click it. So it is better to use link cloaking to encourage the user to click the link.

SO why use RetargetKit for link cloaking? Well it not only generates traceable short link, but also helps you customize link metadata as per your requirement.

Step 1: Create Free Account

Create your RetargetKit free account. You will be redirected to the campaign page. Select “Link Cloaking” to create a link cloaking campaign.

Note: You can skip custom domain and retargeting pixel setup. But if you want to use your own domain, setup custom domain from here. And if you want to add retargeting pixel, click here.

link cloaking: how to hide affiliate link

Step 2: Create Cloaked Link

Save the campaign and click on ‘New Retarget Link’. Paste your affiliate link on the Destination URL option. Write your custom slug to represent your destination page. Write an attractive meta information in the Meta Information section. You can add a perfect image describing your product, service or special offers.

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Step 3: Copying Cloaked Link

After saving the new retarget link, a pop up will appear with the generated new link.

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Step 4: Share On Social Media

Now just copy the link and share wherever you like.

👉 Custom meta preview when sharing on social media:

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👉 Hide affiliate link: instead of showing the destination link, RetargetKit will wrap your destination link with a custom short link.

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Step 5: Cloaked Link Analytics

Now all you need to do is keep an eye on the RetargetKit analysis page and count the success.

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Cloaked Link Analytics

Frequently Asked Questions

Why Should You Cloak Your Affiliate Links?

Link cloaking not only hides your actual affiliate links, but many other benefits are the results of it.

  1. Get more clicks on affiliate links with custom meta title and image.
  2. Link clocking does not change the URL even after clicking.
  3. Increase click rate via sharing a trusted link.
  4. No chance of link theft i.e., your commission is yours.
  5. Manage and track your affiliate links more efficiently.

Is It Possible To Cloak Affiliate Link Without A Website?

Yes, it is possible. You can use the ‘curated page’ feature of RetargetKit for sharing all of your affiliate links.

Why Do I Need Link Cloaking If I Can Do The Job With URL Shortener?

Well both of them are nearly same. But the only difference is, after clicking short link, you get to see the original complex link. But it is different for link cloaking. Once you click cloaked link, you will not see the original link but only cloaked one. This secures your affiliate link.

Final Words

Cloaking an affiliate link means hiding the URL from the user – and only showing a shortened or cloaked URL. This is done for several reasons: to protect the affiliate’s commission, to prevent users from being redirected away from the original site, and to improve click-through rates (CTRs).

Cloaking your affiliate links with RetargetKit is easy – and it’s a great way to keep your commissions safe while still providing a smooth experience for your website visitors. If you’re not currently cloaking your links, sign up for RetargetKit today and start protecting your hard-earned commissions!

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How To Collect Leads for Affiliate Marketing https://retargetkit.com/collect-affiliate-leads/ https://retargetkit.com/collect-affiliate-leads/#respond Sun, 21 Feb 2021 07:01:42 +0000 https://retargetkit.com/collect-affiliate-leads/ Indeed lead generation is one effective method to promote users to buy your product and services for affiliate marketing. But the fact is, if you can't convince the prospects to buy your products or services, all your efforts will go in vain without sales. That is the reason you need to know how to collect leads for affiliate marketing.

The prospects who have a genuine interest in your business and have the intention to make at least one purchase, they are good leads for you. But unfortunately, many companies choose to generate a large number of leads compromising the quality. 

You can also boost your marketing skills on different social media platforms. But, the most difficult task is to specify the high-quality leads who are ready to make a purchase.

What is a Lead?

 A lead can show interest in different ways like following your social media accounts, completing any of your contact forms or downloading a free guide and vice versa. It's more common that the business hears from the lead first rather than the lead hears from it.

With the list of lead generation, you need to promote your products via email marketing, retargeting social media accounts even via SMS(s). This process is more effective than randomly sending emails to persons without knowing whether they have any interests on a particular product!

What is Lead Generation?

Eventually lead generation is the process through which you can convert strangers into leads by using different lead generator materials and methods. For example, many companies use online contents, blog posts, job applications, online surveys, live events etc. as lead generators. 

Creating contents for lead generation is the most common but old strategy applied by many companies. But it's far better if you successfully find out some unique ways for lead generation.

You can also take help from renowned lead generating websites or lead management software available online. A perfect lead generation strategy can help to attract more and more potential customers and lead them towards complete purchase. 

Why is Lead Generation Important in Affiliate Marketing? 

In the process of inbound marketing methods, lead generation is a step of the second stage. When your audience is already attracted and you are ready to convert them into leads, then this process occurs. 

When an unknown person shows organic interest in your business products or services and starts communication, it's more natural. That's why the possibility of successful purchase increases tremendously.

It's not a good practice when you try to convince a person to buy your products or services who haven’t shown any interest in your business. The visitors may feel that you are pushing or forcing them to spend money on unnecessary products. And it's not a good sign for your brand's reputation.

To filter the right customer for your business, you must target your audience by applying lead generation. Some other benefits of lead generation for your business or brand are mentioned here:

  1. Target Specific Audience: Targeting a specific audience by lead generation can prevent waste of resources of any Company. And it also returns the investment by increasing sales and improving ROI. 
  2. Increase Brand Awareness: With the lead generation process, you are promoting the brand. Once the brand reaches the target audience, you can represent the features and benefits of your products or services to them. 
  3. Prospect Information Capture: You will be able to capture valuable prospect information via lead generation process. You can tailor the products and services to match the needs of your customers only if you have the information about their choices and preferences. And you can get this information by any of the lead generation methods like forms. 
  4. The loyalty of the Brand: When you create broader customer communities with similar choices, this will improve your brand's loyalty towards the customers. 

What are the Components of Lead Generation Process

Lead generation is not only a simple task of generating the leads, some other components are also equally important in the whole lead generation process. For example: 

  1. Database: For tracking the leads as they come in and their attribution to proper score, source and distributing them for nurturing, you need a lead generation database. Some of these tasks can be performed manually but you need to take help of any lead tracking software for the best results.
  2. Supporting Content: As you know, "Content is king" – your contents are the soul of all your campaigns and marketing efforts. Content is the foundation of your email marketing, social media marketing and all other campaigns.
  3. Lead-Ready Channels: You need to track all your lead generation efforts on your website, social accounts, landing pages etc. You should know whether your paid marketing programs and sales strategies match with your lead generation planning. 
  4. Analytics Engine and Martech Stack: Tracking the return of investment and determining the full working method is not the finishing. You have to convert a lead to a sale and also save your money by optimizing the whole process. You have to choose a budget-friendly but effective lead generation technology to grow your business.

What are Lead Generation Strategies for Affiliate Marketing

Lead generation strategies or campaigns depend on the platform of your lead capture. We have discussed the lead generation process overview. There are several ways to capture leads on different platforms but firstly, you have to bring the visitors to the first place. 

Let's have look at the most popular platforms where you can capture leads.

  1. Lead Generation on Facebook: A company can use website info in their Facebook bios and outbound links in the Facebook posts to get more traffic to their website. Moreover, they can use the paid Ads especially "Lead Ads" to capture more and more leads.  There is also an option for using the CTA button at the top of your business page to send the visitors directly to the website. 
  2. Lead Generation on Twitter: Twitter Lead Generation Cards feature allows you to generate leads directly. The card automatically pulls the user information including the name, username and email address. When the user clicks "submit", he or she becomes your lead directly within the tweet. 
  3. Lead Generation on LinkedIn: LinkedIn advertising space is the most appropriate place for lead generation as it provides Lead Generation Forms. When a user clicks on the CTA button, these forms auto-populate the data from the user profile and make the lead generation process easier. 
  4. PPC (Pay-per-click) Lead Generation: The concept of PPC is completely related to  SERPs ( search engine result pages) ads. Google is not a good but perfect place for lead gen ad campaigns. But the success of your PPC campaign depends largely on your keyword research, budget, user flow etc. 
  5. Lead Generation B2B: B2B Lead Generation is a specific business model with a significant approach towards lead generation. 

5 Steps to Collect Leads for Affiliate Marketing

We have already known the definition, importance and components of lead generation. Now it's time to go for action and learn the steps of lead generation and learn how to collect leads for affiliate marketing.

  1. First, a visitor visits your blog, website or social media accounts and knows about your business. 
  2. Then he or she will click on the CTA(call-to-action) that you have set to encourage the audience to take any action. This CTA can be a message, an image or a button. 
  3. This CTA will take the visitor to a webpage which is called the landing page. The landing page captures information of the leads. 
  4. The landing page gives an "offer"(like a course, ebook etc.) to the visitor in exchange of which they have to provide personal information to access it. If the visitor fill-ups the form to access the "offer", he or she becomes your new lead!
  5. Now you are ready to promote your affiliate products to your new leads via email marketing, Facebook ads retargeting, social media inboxing etc.

Effective Services to Collect Leads for Affiliate Marketing

Several lead generation companies offer ready tools or software to capture leads. Although there is some free lead generation software available, the paid ones provide more effective results with more features. 

But it's not always true that the most expensive lead generator will be the best and most effective software for you. You have to choose the best lead generation kit that suits your local lead generation business. 

Now, we are going to make it super easy for you to capture leads by introducing a perfect software named RetargetKit. It's a super-effective software that offers you six services, namely: lead generation, Bio link, Curated Page, Branded shortener, Call to Action and Custom Widget.

With RetargetKit lead generation service you can easily collect leads for affiliate marketing. Once the leads are collected you can use the leads for email marketing, social media marketing promotion etc.

How to collect Leads from Your Lead Magnet using RetargetKit

RetargetKit is a powerful lead generation software that can capture leads using social signups, CTA (call-to-action) and many other features. We are going to show you the process of generating leads for your business using RetargetKit software. Using the highly customizable opt-in links, you can collect leads for affiliate marketing and grow your social verified email list with this handy software.  

Step 1: Create Free Account

Sign in to RetargetKit account and create your free account. Once you click on the sign up button, you will be redirected to the campaign page.

Step 2: Create Lead Generation Campaign

Name your campaign in Campaign Name option and Select from Campaign Type. We provide six options to choose to boost your affiliate marketing. But for now, you choose lead generation then press next.

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Creating Lead Generation Campaign

Optionally, you will get the two options as questions:

  1. Do you need custom Domain?
  2. Do you need retargeting pixels?

If you toggle “Create a new Custom Domain”, you can add the name of your custom domain. Put the domain name here and click Next. Or skip this step if you don’t wish to use any domain other than rgkit.co.

The next option is “Choose Your Retargeting Pixel” which is also optional. You will get this option if you answer the second question as yes. If you want to track your retargeting pixels, you can add the Retargeting Pixel Name here otherwise skip this step.

Custom domain and retargeting pixels help you create your brand & boost your remarketing.

Step 3: Write Opt-in Message

Then you will get the option to Collect Verified Leads from different social media platforms. You have to choose a particular Social App among Facebook, Google, Twitter and LinkedIn. This way you can collect verified leads. You can customize your Opt-In message that will be displayed to the visitor with your data protection policy. You have the option to Make Social Sign Up Optional or Compulsory. After filling up the fields save your campaign. 

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Select Opt-in Platform

Step 4: Create Opt-in Link for Lead Magnet

Click on ‘New Retarget Links’. Give the URL of your target webpage in Destination URL option. Mainly the link of the page you want your audience to see. And save it. A retarget link will be generated that you can copy to your clipboard or share to your social media accounts. Now you can put this link in your targeted webpage or social media accounts.

If you want to split test your opt-in page, you can enable split testing from the ‘Advanced Options’ tab.

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Create Short Link From Lead Magnet

Step 5: Collect Leads & Monitoring Analytics

Once you put the retargeting link in target pages, interested visitors will click on that. They will be asked to continue with their respective social accounts like this:

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Lead Magnet Opt-in Page

Once they sign up to their social account, your audience will get your lead magnet. And you will know their email, name, profile photo, and the method they used to sign up.

Yes, you can setup automation for leads. So, every time a new sign-up occur RetargetKit will deliver this information to your favorite email provider service.

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Collected Leads

You can also check your opt-in link details, how much you got unique clicks & conversion rate. You can also see ads spend cost & revenue comes from your link.

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Opt-in Link Analytics

Why Should You Use RetargetKit to Collect Leads for Affiliate Marketing? 

It's not always necessary that all the moving parts of your lead generation campaigns go on perfectly. Sometimes some crucial parts need some fine-tuning for the success of the whole process. 

The most important thing that you have to ensure while creating the lead gen campaigns is choosing the perfect Lead Generator that helps you to collect leads for affiliate marketing specifically. We are going to tell you why RetargetKit is an ideal lead generator for the growth of your business. 

  1. RetargetKit will send your sales offers at zero bounce rates without any hassle of verifying cold leads. You will be able to get your verified emails as leads. 
  2. It has a well-organized and formal structure to store your leads. 
  3. It will provide you with a complete package of six separate tools. If you need to create a CTA button or Curated page for lead generation, you can also do that with the same toolkit. 
  4. RetargetKit gives you the facility to generate leads from Social Apps like Facebook, Google, Twitter and LinkedIn. You can capture the Social Sign up information of your customers. Once they sign up, they will be redirected to the target webpage. 
  5. You can put any kind of link in RetargetKit, it will generate the redirect links. It shortens all your links or URLs and creates smarter redirect links that you can use everywhere.
  6. You can also create bio links with lead generation.
  7. It will ensure the security of your link by providing the Password Protected option as a great feature.

Final Words

Capturing a huge number of leads is good but it's better if you give more concentration on generating high-quality leads to collect leads for affiliate marketing. With more possibility to make purchases, you can improve the sales funnel of your company. 

Specifying the high-quality leads seeks a lot of research and strategies. So, don't hesitate to build strong relationships with your quality leads and nurturing them. They are the future customers of your business who will pay all your efforts back!

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