How To Retarget YouTube Viewers using Facebook Ads in 2019

Shamima Nasrin

Shamima Nasrin

One of the most common question is, can anyone Retarget YouTube Viewers???

The answer is, Yes!🤩

YouTube is the most popular website nowadays. There is no single person who hasn’t heard of it. Very few people exist who don’t have their account on it. So, it is evident that it is one of the most highest-ranking websites.

Right after Facebook, YouTube is the second most popular social platform with 1.9B monthly active users. It has continued to be highly effective for generating brand awareness and influencing purchase decisions, including both B2C and B2B.

With usual website retargeting, you wouldn’t be able to retarget people who clicked on the links to your YouTube channel and videos because you can’t add pixels to external sites (as you don’t own it). But with link retargeting, you can retarget anyone who clicks on links to your YouTube videos with Facebook Ads.

To help you retarget your YouTube channel visitors and remarket your product through it, we’ll share some tips and tricks.😉

Types of YouTube videos and examples

Product demos: Think it your way. Before you buy anything, you look for demos, ratings, reviews, etc. Same goes for your product too. Since everyone has limited time and attention, visually engaging people on your products and telling them about the benefits for the product is a great way to educate potential customers. This way, you can reach out to more people and grow your business.

How to tutorials & tips: Now most of the people look for How-to tutorials. ‘How to do this… how to do that…’ etc. video tutorials, educational videos, are the best practices on critical topics. If your audience is interested in, it can help you rank highly in search traffic. It will help you to do two things at the same time. One- educate them about your product and two- inspire them to share your tutorial with other people.

Case studies & interviews: It’s good to have other people talk about your business. This is one of the most and fast effective form of growing, building trust, and inspiring prospective customers to use your product and service. This will increase the engagement of your customers with you making them your loyal and trusted ones.

Ways to promote your YouTube channel

Website: You can share your home video on the top of your website. Provide the link your channel in your homepage footer, in landing pages, case studies, and more.

Social media: Social media is one great source to get more views. Post your videos on your social media channels like Facebook, Twitter, LinkedIn, Pinterest, etc and get more thumbs up and subscribers.😉

Emails: To many people, email is a forgetting thing but the truth is, it is one of the most powerful sources too. Share links of your videos in your email newsletters and customer onboarding campaigns. This will educate new and existing customers. 🤩

But before starting, sign up for a free RetargetKit account that comes in a 7-day FREE trial.

So, here are the steps to retarget your YouTube visitors with Facebook Ads.

Find your Facebook Pixel ID: Find your Facebook Pixel ID from Facebook Events Manager and copy the Pixel ID of the pixel you’d like to use. Then, go to your RetargetKit dashboard and click on the “Settings” gear icon in the left-hand menu to get to the Pixels tab where you can paste your Facebook Pixel ID and other pixels IDs. You’ll get the details here.

Add your YouTube video links: Shorten your video link and embed the short link with your advertising retargeting pixels e.g., Facebook, Google, Twitter, Quora, LinkedIn.

Build your YouTube Custom Audience: Once you’re done with the creation of a shorten link, you need to build a targeted Custom Audience of people who will click the links. You can setup your Custom Audience by using your shortened links as the specific webpages people visited from your preferred ads platforms (Facebook, in this example). Then share your shortened links in social media, ads, and emails.

Launch your ad: And finally, launch new ads retargeting the Custom Audience of people who’ve already viewed your videos.

And voila! You are done.💃🕺

Wanna try? Get your FREE RetargetKit account today.

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