Retargeting Pixel Strategy For Beginners

Shamima Nasrin

Shamima Nasrin

Have you ever wondered, how come the small advertisements that pop in your Facebook screen is what you are looking for? How does it know that recently you are more interested in the new trendy clothes or you are looking for a new headphone? How does google show the exact topic you are looking for while you are in the middle of writing a topic in the Google search box?

Is it magic?

No, it’s not. It’s Retargeting Pixel. And this retargeting pixel strategy is the new policy followed by the marketers or online merchandise products.

Today I’ll share the secrete on how you can not only increase your visitor but also increase your sales using retargeting pixel. Let’s get to know what is retargeting pixel and how it works and how you can get the maximum benefit from it by less investment.

Your benefit from Retargeting Pixel?

Before knowing what it is, it would be better to know your benefits. Cause why should you go over a long post, if you don’t know what you’ll gain from it.

By setting up a retargeting pixel in your site, you can show your other products, blogs, contents, videos etc to your clients who visited your site previously for remarketing purpose. It provides you the alternative of demonstrating potential purchasers again and again, (even after they have left your site), on the basis of items, and services they have shown interest in.

To the point,

  • It will show advertisement of your products to the clients who once visited your site with the link holding retargeting pixel
  • This will increase the number of your visitors
  • Following the increment of your sales
  • You’ll have a huge number of visitors turning into your trusted clients
  • More visitors means more traffic. And more traffic means better rank in Google search engine.
  • You can lead the clients to your personal website (if you have any) which will also help your website to rank in Google front page.

Sounds interesting? okay, let’s dive deeper to know what it is and how it works.

What is Retargeting Pixel?

Retargeting pixels or Advertising pixels is a set of Javascript code that’s anonymously ‘follows’ your audience all over the Web.

Let’s say it this way, someone visits your site, where you have a pixel installed.

That pixel “fires” and leaves a cookie on the users computer, helping Facebook to identify that user.

The pixel also sends a message to Facebook to immediately identify the user and then Facebook permanently “knows” the date/time that the user visited that site. The user now leaves the site to go about their day as usual.

When that user makes their way to Facebook, you can now serve them an ad that you created on social media agency accounts like- Facebook event manager, Twitter ads manager etc.

retargeting pixel

Now when it comes to a servicing tool like- RetargetKit, you can integrate pixels even in any third-party website (like-Medium post or guest post etc) where they don’t have retargeting pixels.

How it works?

A small piece of code is added to the long URL turning it into a short one. The code, or pixel, is unnoticeable to the site visitors and won’t affect any site’s performance. Every time a new visitor visits your site using the short retargeting pixel link, the code drops an anonymous browser cookie. Later, when your implanted cookie visitor browses the Web, the cookie will let your retargeting provider know which ad to display and when ensuring that your ads are served to only to people who have previously visited your site.

Why it is important?

Nowadays, most of the people buy everything online. Dress, shoes, headphone, grocery, decorative items etc almost everything. And to look for the perfect product, most of the time they visit only the branded ones or trusted ones or only the one they can find in Google front page.

This is a drawback for new entrepreneurs and new online shops. It becomes tough for them to compete and survive in the market. So by using Retargeting pixel, they can bring more visitors, increase traffic, increase the number of sales and embed their business using Facebook pixel strategy, Instagram pixels, Twitter Pixels, and other social media accounts.

So you see, with retargeting pixels, marketing a product or blog becomes really very easy. Cause social media accounts hold the data of people all around the globe. So advertising to them by sorting the ads into gender, age, interest, and other criteria become easy and targeted ones.

Conclusion

In the end, I’d say, if you own an online business page or personal blog and want the world to know about your existence and compete in the market, you should also turn into one of the retargeting pixel services. These services are easy to use, no complications, provide server support, helps to build and promote your personal brand and most importantly comes at an affordable price.

Well, I’ll leave the decision to you of choosing the right service. Let me know if this post was helpful or not in the comment section so that I can provide more information regarding retargeting pixel strategy or any other topic you would want me to write. Till then take care… 😊 😊 😊

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