Creating WhatsApp links manually can be tedious—that’s where RetargetKit steps in. We offer a service that seamlessly utilizes available domains to generate shortened WhatsApp links.

In this article, we’ll explore various methods for easily obtaining a WhatsApp link shortener. Stick around until the end for additional tips to enhance your experience. Let’s dive in!

Table Of Contents

• What Is WhatsApp Link Shortener?
• How Does WhatsApp Link Shortener Work?
• What Is WhatsApp Business App?
• Why Does Your Business Need A WhatsApp Link Shortener?
• How To Use WhatsApp Short Link?
• Best WhatsApp Link Shorteners
• How To Get Your WhatsApp Link Shortener With RetargetKit?

What Is WhatsApp Link Shortener?

With the introduction of the WhatsApp public beta program, a new feature called the "WhatsApp link shortener" was launched. This premium tool allows users to create a customized link linked to their phone number. Customers can quickly start a chat with you on WhatsApp using this short link.

Designed specifically for WhatsApp Business accounts, this feature is available to users with beta version 2.19.21.5 and above. While older versions may have this feature, updating your app initiating immediate convers ensures the best functionality. The "WhatsApp link shortener" enhances communication between WhatsApp Business App users and their customers.

How Does WhatsApp Link Shortener Work?

WhatsApp's short link feature simplifies the process of sharing links. Businesses can provide customers with a wa.me URL, enabling immediate conversation initiation. Initially released in WhatsApp beta for Android 2.18.138, this service has been updated to include a default message feature, enhancing usability.

For WhatsApp Business users, short links facilitate convenient customer engagement. These links are easy to share and maintain the privacy of your communications.

Several powerful WhatsApp Link Shortener tools are now available. Basic ones convert long links into short ones, while advanced tools like RetargetKit track link traffic. This tracking feature helps you understand the impact of your links and allows customers to message you without adding your number to their contacts.

What Is WhatsApp Business App?

The WhatsApp Business app, designed for small business owners, offers various tools to enhance customer communication. Here’s a quick overview of its features:

• Free download from the Play Store or App Store.
• Tailored for small business owners, distinct from WhatsApp's Business API.
• Includes tools like quick responses, a business profile, automated messages, a product catalog, and short links with QR codes.

Why Does Your Business Need A WhatsApp Link Shortener?

WhatsApp, with 1.5 billion users across 180 countries, is the world’s leading messaging app. Regardless of your business size, WhatsApp short links offer numerous benefits. The primary advantage is enhancing customer comfort when messaging.

Many businesses use WhatsApp for customer communication, but sharing direct WhatsApp links can sometimes cause discomfort or security concerns. A WhatsApp Link Shortener hides your original links, making them more appealing and secure. This encourages sharing and helps grow your business.

Additionally, tracking your link performance is crucial. A WhatsApp Link Shortener provides this capability, allowing you to monitor customer interactions and refine your strategies.

How To Use WhatsApp Short Link?

Creating a profile in the WhatsApp Business app automatically generates a short URL. To use this URL, follow these steps:

1. On your Android device, tap the vertical dots in the top right corner and select 'Settings' under WhatsApp Business.
2. Choose 'Business Settings' from the menu.
3. Select 'Short Link.'

For iPhone users, navigate to ‘WhatsApp Business’ > ‘Settings’ > ‘Business Tools’ and select ‘Short Link’. You can copy, share, and customize the default messages from there.

Best WhatsApp Link Shorteners

For those without a WhatsApp Business account, several services can help you shorten WhatsApp links. These services provide full analytics and records of your shortened URLs, using new domains and replacing long permalinks with concise strings. Here are five top WhatsApp link shorteners:

01. RetargetKit

RetargetKit offers comprehensive link shortening and tracking features. Customize links with your brand name to enhance visibility and trust. A 7-day free trial is available.

Features:

• Link Shortener: Shorten any type of link for easy sharing. You can customize short links with branded domains. You can also track clicks and conversions.
• Retargeting Pixels: Integrate retargeting pixels to track user behavior. Retarget users across multiple platforms like Facebook, Google, and LinkedIn.
• Lead Generation: Capture leads with customizable forms. Integrate with popular CRM and email marketing tools.
• Curated Page: Create and share curated content pages. Drive traffic to multiple links from a single page.
• Call To Action (CTA): Add CTAs to any link you share. Increase engagement and conversions with targeted CTAs.
• Bio-Link: Create a single link to share multiple URLs (ideal for social media bios). Track clicks and measure engagement on bio-links.
• Analytics: Detailed analytics to monitor performance. Insights into clicks, conversions, and user demographics.
• Custom Domains: Use your domain for link shortening. Enhance brand visibility and trust.
• QR Codes: Generate QR codes for your short links. Easy for offline marketing and direct user engagement.
• Integrate with various third-party tools and platforms. Streamline workflow with Zapier, Google Analytics, and more.

Pros

• Combines multiple marketing tools in one platform.
• Easy to navigate and use, even for beginners.
• Enhance brand recognition with customizable domains and links.
• Provides deep insights into link performance and user behavior.
• Suitable for various marketing activities, from link shortening to lead generation and retargeting.
• Advanced retargeting options to re-engage visitors.
• Responsive support team to assist with any issues or questions.

Cons

• Might be expensive for small businesses or individual users.
• Some advanced features may require time to learn and utilize effectively.
• Full functionality often relies on integration with other tools, which might incur additional costs.
• Primarily designed for online marketing; may not fully cater to offline campaign needs.

Pricing

RetargetKit offers a range of pricing plans to cater to different business needs. The Starter Plan, priced at $9 per month, includes essential link shortening and limited analytics. The Personal Plan comes at $19/month with 1 Curated Page, 1 Bio Link Page, and 1,000 Leads/Month. The Professional Plan is available at $29 per month to get 2 Curated Pages, 2 Bio Link Pages, and 2,000 Leads/Month. The Business Plan is priced at $49 per month to get 5 Curated Pages, 5 Bio Link Pages, and 5,000 Leads/Month.

02. WA.link

Create custom short links with ease. The premium version allows bespoke links starting with your chosen characters.

Features

• Custom Short Links: Create personalized short links for WhatsApp.
• Ease of Use: Simple and user-friendly interface for generating links.
• Templates: Various templates are available for customization.
• Default Message: Allows setting a default message for the link recipient.
• Analytics: Track link clicks and performance (premium feature).
• QR Codes: Generate QR codes linked to WhatsApp numbers (premium feature).
• Integration: Integrates with various marketing tools and platforms.

Pros

• Easy to create and customize short links.
• Minimal steps to generate a WhatsApp link.
• Flexibility in personalizing the link's appearance and default message.
• Facilitates quicker and more direct customer interaction.
• Provides analytics to monitor link performance (premium).

Cons:

• Advanced features like analytics and QR codes are only available in the premium version.
• Some customization options might be restricted in the free version.
• Requires customers to have WhatsApp installed on their devices.

Pricing

There are 2 pricing plans available. One is free and the other one is $6/year per link. This means if you generate 1000 links per month you have to pay $500 every month.

03. Growby

Generate easy links by entering your phone number and country code. The system automatically links these details.

Features

• Automated Messaging: Schedule messages to be sent at optimal times. You can also set up automated responses for common queries.
• Contact Management: Organize contacts into groups for targeted campaigns. You can import contacts directly from your phone or CRM systems.
• Campaign Analytics: Track open rates, response rates, and engagement metrics. Detailed reports on the performance of each campaign.

Pros

• WhatsApp messages tend to have higher open and response rates compared to email and SMS.
• Ability to send personalized messages directly to customers, enhancing customer relationships.
• Affordable pricing plans compared to traditional marketing channels.
• User-friendly interface with straightforward navigation and setup.
• Instant delivery and read receipts enable real-time customer interaction and quick feedback.
• Leverage WhatsApp’s extensive global user base to reach a larger audience.

Cons

• Restrictions on the number of messages that can be sent per day or per hour.
• Reliant on WhatsApp's platform policies and any changes they may implement.
• The risk of messages being marked as spam if not used responsibly.
• The initial learning curve for businesses unfamiliar with WhatsApp marketing.
• Constraints on customization compared to other marketing platforms with more branding options.

Pricing

Growby offers a range of yearly pricing plans to suit different business needs. The Standard plan is priced at $129 per year, providing essential features for small businesses. The Professional plan costs $189 per year, offering advanced features for growing businesses. The Enterprise plan is available for $279 per year, designed for larger businesses with more extensive needs. For resellers, the White Label Hosted plan is $399 per year, which includes a white-label presentation. Additionally, there is a Reseller White Label Self-Hosted plan with source code available for a lifetime, for which pricing details can be obtained by contacting Growby directly.

04. Join.chat

This service generates WhatsApp communication links, preserving anonymity and enhancing customer engagement.

Features

• Seamless Integration: Join.chat integrates effortlessly with popular platforms like WordPress, allowing users to add chat functionality without extensive technical knowledge.
• Customizable Widgets: Users can customize chat widgets to match their brand’s look and feel, ensuring a consistent user experience.
• Multi-Channel Support: Supports multiple messaging platforms, including WhatsApp, Facebook Messenger, and Telegram, enabling businesses to engage with customers on their preferred channel.
• Automated Responses: Includes automation features like chatbots and predefined responses to handle common queries, improving response time and customer satisfaction.
• Analytics and Reporting: Provides detailed analytics and reporting tools to monitor chat performance, user engagement, and overall effectiveness.
• User-Friendly Interface: Designed with a user-friendly interface that makes setup and management straightforward for users of all skill levels.
• Multilingual Support: Supports multiple languages, making it ideal for businesses operating in diverse linguistic markets.
• 24/7 Availability: Ensures that businesses can provide around-the-clock support, enhancing customer service and satisfaction.

Pros

• Join.chat facilitates real-time communication with customers, leading to higher engagement and satisfaction levels.
• By providing instant support and resolving queries quickly, it can help boost conversion rates and sales.
• Reduces the need for extensive customer support teams by automating responses to common inquiries, lowering operational costs.
• Its support for multiple messaging platforms offers businesses flexibility in how they interact with customers.
• Suitable for businesses of all sizes, from small startups to large enterprises, due to its scalable features and customization options.
• The analytics tools provide valuable insights into customer behavior and chat performance, aiding in informed decision-making.
• The ability to offer support 24/7 in multiple languages enhances the overall customer experience and loyalty.

Cons

• Some users might find the initial setup and integration difficult without technical skills.
• It needs a stable internet connection to work well, which can be an issue in areas with poor connectivity.
• Advanced features may only be available in paid plans, limiting smaller businesses with tight budgets.
• Customization options might be less flexible compared to custom-built chat solutions.
• Setting up and managing automated responses and chatbots can be time-consuming and complex.
• Using chat platforms involves handling customer data, which requires strong privacy and security measures.
• Over-relying on automated responses can lead to less personalized interactions, potentially hurting customer satisfaction.

Pricing

The Personal Plan is ideal for entrepreneurs starting out in sales. This plan includes up to 3 contact channels, 3 agents, a Chat Funnel, 1 license, and ticketing assistance within 48 hours for €8 per month, billed annually at €96. The second plan is the Freelance Plan. It is perfect for small and medium-sized enterprises (SMEs) looking to expand their market reach. It offers up to 5 contact channels, 5 agents, visibility by countries, up to 5 licenses, and ticketing assistance within 24 hours for €15 per month, billed annually at €180. The final plan is the Agency Plan. It is signed for ambitious companies aiming for significant growth, this plan offers unlimited contact channels and agents, the new Chat Funnel (+) with conversational forms, lead capture, and CRM integration, Dokan plugin compatibility, up to 100 licenses, and premium chat support. It costs €30 per month, billed annually at €360.

05. Vepaar

Formerly WhatsHash, Vepaar lets you generate short links quickly. Enter your country and phone number, and customize the default message. While it offers a range of features suitable for various business sizes, potential users should consider the learning curve, cost, and their specific business needs before adoption.

Features

• Multi-Channel CRM: Integrates with WhatsApp, Email, and other social media platforms. Centralized customer management from multiple communication channels.
• E-commerce Capabilities: It can set up a digital storefront. Inventory management and order tracking.
• Broadcast Messaging: Send mass messages to customers via WhatsApp. Personalize messages to enhance customer engagement.
• Business Analytics: Detailed analytics and reporting on customer interactions and sales. Track performance metrics and gain insights for better decision-making.
• Automation Tools: Automated responses and follow-ups. Workflow automation for repetitive tasks.
• Customizable Forms and Surveys: Create custom forms for lead capture and customer feedback. Integrate forms seamlessly into your CRM.
• User-Friendly Interface: Intuitive design that is easy to navigate. Mobile app for managing business on-the-go.
• Team Collaboration: Assign tasks and manage team communications within the platform. Shared access to customer data for improved collaboration.

Pros

• Multi-channel integration allows for seamless communication with customers.
• Personalized messaging boosts customer satisfaction and loyalty.
• E-commerce tools streamline the sales process from order placement to fulfillment.
• Inventory management helps prevent stockouts and overstocking.
• Automation features reduce the need for manual intervention in routine tasks.
• Detailed reports provide valuable insights into business performance.
• Suitable for small businesses as well as larger enterprises.
• Collaboration tools facilitate better teamwork and communication.
• Shared access to data ensures everyone is on the same page.

Cons

• New users may need time to fully understand and utilize all features.
• Initial setup and customization can be time-consuming.
• Heavy reliance on WhatsApp for communication may be limiting if WhatsApp faces downtime or policy changes.
• Users without WhatsApp may find it less useful.
• Some features may be locked behind higher-tier pricing plans.
• Small businesses or startups might find it costly compared to simpler alternatives.
• Limited options for highly specific business requirements.
• Integration with other tools and platforms might require technical expertise.
• Abundance of features may overwhelm users who only need basic functionalities.

Pricing

Vepaar offers various pricing plans to suit different business needs. The Free (Trial) plan is ideal for business starters, providing basic features at no cost. For small businesses, the Pro plan is available at $11 per user per month, offering more advanced features. Established businesses can opt for the Premium plan at $16 per user per month, which includes all the top-tier functionalities. Please note that all prices are exclusive of taxes.

How To Get Your WhatsApp Link Shortener With RetargetKit?

If you are wondering why choose RetargetKit, there is a solid reason. You can not only use for WhatsApp link shortening but also other platforms. With highly configured features, this URL shortener still leads the market dynamically.

Here are the steps to shorten links with RetargetKit.

Step 01: Register for an account

Sign up for RetargetKit and create an account.

Step 02: Create Your Campaign

Click on ‘New Campaign’ to set up your campaign. Now go for ‘shortener’, name your campaign, and enable custom domain and tracking options.

Step 03: Create a Custom Domain

When you click the Next button, you will be taken to set up the custom domain. Add your custom domain in RetargetKit by following the steps.

Step 04: Make a Quick Link

Now select the New Retarget Link under your created campaign. Select the “WhatsApp” icon and enter your phone number. Write a message that you want to send to the receiver. Now create your shortlink or leave it empty and Save it.

Step 05: Share The Short URL

Distribute the link via blog posts, email marketing, or social media.

Step 06: Analytics

Use RetargetKit’s analytics to monitor link performance, clicks, conversion rates, and more.

Final Words

If you’re using the WhatsApp Business app and want to simplify customer interactions, check out RetargetKit. We provide automatically generated short links to streamline the process, enhancing your conversion rates and user experience. For more information, visit RetargetKit.

Deep linking is a powerful technology, having a significant association with digital marketing. With the help of deep links, the users directly reach an app content, bypassing a website or a store.

Your task becomes easier when you directly land to the page or apps by clicking URL once. You can be benefited in many ways by using deep linking for any App like company App, social network App, including YouTube App.

What Is Deep Linking?

You have already got a brief idea about what is deep linking. It is nothing but the use of a hyperlink. The deep link makes a connection with any particular links of indexed web content that you can search easily on a website. For example, the URL of the Facebook app is fb://, but a direct landing on Wikipedia’s profile in the Facebook app is possible with the link fb://profile/33138223345.

So the functions of deep links are to specify a custom URL team or an intent URL that allows you to open the previously installed app directly. The deep-linking concept is not a new one. It was 2006 when people got acquainted with it for the first time.

Differences Between Universal Links And Deep links

People often get confused with the term "Deep-link" with another term "Universal links". But some differences are there. If you know what is deep linking and what is a universal link, the differences will become crystal clear to you. Noticeable differences are:

1. Universal links are more performing than deep links.
2. Universal links don't redirect their users to any particular app content, but deep links do so.
3. Moreover, universal links use URLs but deep links use a URI scheme
4. Universal links contain a bunch of web pages, but deep links deal with specific pages or content
5. Universal Links can be broken and disabled, hence they are less secured than deep links.
6. To get the best out of universal links, app installation and download on the device are a must. In the case of a deep link, you can benefit from it without installing the app. Just redirect your users through any one of the browsers like Google, Firefox, etc.
7. Universal link is the way by which Apple launches apps on their system. They aimed at adapting deep linking to their device. They applied such links since the iOS 9 Version as a replacement for normal deep links.
8. Direct or deep linking to files needs to be downloaded and hosted by a third party or non-participating party. It has given birth to some controversies regarding copyright issues. No such problems are associated with universal links.

Importance of Deep Linking

In digital marketing, deep links play a key role. There are some findings from in-depth research about what is deep linking. It is a link providing an app with a new space and giving the users a unique experience. In addition, deep links help marketing get empowered, and data collectors receive an overall view of clicks.

Most importantly, it enhances the possibilities of monetization. It gives a good vibe to a marketing plan, whether on mobile platforms or desktops. It has brought about a revolutionary change in users’ browsing experience.

Deep links’ future depends on the way of its use by the users. There will be so many new ways to discover innovative deep links for existing apps. It will give you an experience of new apps with the help of services and content that can be deep linkable. It will result in more intelligence transfer across the links.

But mind that it won’t change the world overnight. It depends on the method of its use to make a connection among the webs. Take every action keeping in mind what is deep linking and how it works.

Influences of YouTube App on Digital Marketing Plan

YouTube, a Google-owned American social media platform, influences the digital market to a great extent. One billion monthly users visit YouTube, the second most visited website. Visitors spend one billion hours per day viewing videos. In 2020, the number of active users was approximately 1.78 billion.

The YouTube format has undergone some significant changes in current years. Nowadays, vlogging on YouTube has attained much popularity. Besides, you can Easily do live streams and preserve your video content by making a playlist. Almost everyone wishes to be a vlogger. In the prevailing COVID pandemic, the role of YouTube in conveying messages and marketing campaigns is outstanding.

The data relating to users contribute to your new marketing campaigns. They are as follows:

1. Operating system used
2. Language
3. Origin
4. Device used
5. Clicks/Visits
6. Browser
7. Any QR Code scanned

You should know the event, triggering conversion most. Then you will concentrate on another element to have an increase in your product sale. Look for the best way to redirect the users to your YouTube videos. It has opened a door of earning before you.

You can gain more views with higher monetization by –

1. Gaining visibility
2. Improving Lead Generation or conversions
3. Attaining trustworthiness in other fields.
4. Being popular on YouTube
5. Collecting traffic on other social networks
6. Pushing people to visit your website through interaction

What To Do If YouTube App Is Not Installed?

If the YouTube app is not installed, you should create an option for alternative landing pages. Thus you will be a gainer of YouTube video content without the app installation. Follow any one of the steps as stated below:

1. Redirecting viewers to the YouTube video through any browser like Google, Firefox, etc. This option is not available in Mobile App.
2. Or redirect the users to the App Store / Play Store. It will allow them to download the YouTube App
3. Or redirect valued viewers to your chosen custom page

Importance of Creating Deep Link for YouTube App

The influencers, any famous brand, agency, or individual marketer can easily derive the benefits to a great extent out of YouTube. They just need to have a clear idea about what is deep linking. The best way to ensure the online wandering of users within your video content is to create a deep link to YouTube.

Using a Deep Link to YouTube, you can easily share your YouTube videos to any device. You just need a simple click to redirect your users to the YouTube App. And without any other click, interaction with the videos becomes possible.

Your deep links get personalized. And the brand within the domain plays a pivotal role in doing so. Not only that, it makes your viewers understand that the content belongs to you. You can select the Open Graph settings to save your Deep Link to YouTube.

So if you aim at having a robust growth of your digital marketing, you have to create a deep link to YouTube. Because it :

1. Provides us with tools to manage traffic
2. Advances social media marketing campaigns
3. Gives a better user experience
4. Increases customer engagement question
5. Requires a single click to move your viewers to your app
6. Helps easily track all the events
7. Enabling visitors to navigate with more efficiency quickness

So to bring success to your doorstep, you must know how to create a deep link to YouTube.

How to Create Deep Link for YouTube App with RetargetKit- a Complete Guideline

So many retargeting software is available to display different company ads. The target groups are the previous visitors to that particular website. Cookie-based retargeting tools are included on the website of a company.

With the help of pixels, track the website visitors. The cookies don't make any variation in users’ experience or the performance of that site.

RetargetKit is one of the most used retargeting software. It has attained worldwide acceptance. The software includes versatile services like lead generation, bio link, curated page, branded shortener, call-to-action, custom widgets, and so on. This digital marketing tool can be treated as a one-stop solution. It is excellent assistance in creating a deep link for the YouTube app.

Using RetargetKit takes just a few clicks to create your Deep Link to YouTube. You are to follow some steps as stated below:

Step 1: Creating Free Account

Click on the RetargetKit account and have your own account free of cost. It will redirect you to the intended page. Start creating your campaign.

Step 2: Creating Shortener Campaign

You are to choose a campaign name to fill up the company name option. Then choose the campaign type from the options. Select the option ‘shortener’. Press ‘next’ to advance. Now you come across two questions that are optional. You may answer them or skip them.

The questions are:

1. Do you need a custom Domain?
   Ans: If yes, write down the Domain Name and click Next to proceed. It is up to you to use your own domain name or rgkit.co.
2. Do you need retargeting pixels?
   Ans: If yes, add a Retargeting Pixel Name. It will help you to have track of your retargeting pixels.

Step 3: Creating Short Link

In this stage, you are to generate a new link by clicking ‘New Retarget Link’. Select a video to be shared on your YouTube channel. Copy the URL, whatever the length of it is. RetargetKit is here to shorten the URL. You are allowed to use your own domain if you want. Select ‘YouTube’ from the drop down for enabling deep link. Now you are all set to get a short link. Save it for further use.

Step 4: Sharing the Link

Determine your target audiences. They may be digital marketers, email marketers, YouTube marketers, Instagram marketers, or Lead collectors. Try to reach them by sharing the newly generated link through any social media platforms like Facebook or blog posts, emails etc.

Step 5: Analytics

You are able to check the URL-related analytics with the help of a new deep link. As an outcome of RetargetKit analytics, You will have a more detailed view of necessary information related to the viewers of your account.

It won’t be tiresome for you to track all the links, including the total number of your created links, received clicks, rate of conversion, countries’ names from which people are visiting your link, etc. There will be a record of your total expenditure and received revenue against it. The calculation will be done by RetargetKit. It determines your next step regarding the expense for future ads.

Why use RetargetKit to Create a Deep Link for YouTube?

Trustworthiness is very important in Digital Marketing. Consumers’ feelings of security must be ensured. A branded link can only do so. It helps increase the CTR or Click Through Rate of your links by more than 34%. Initiating careful steps, you can be a gainer. Using RetargetKit, you can easily prevent your links from being banned or penalized. Your links will remain safe on social networks during the campaigns of your advertising. Benefits of RetargetKit at a glance:

1. Enhancing the visibility of your brand
2. Provides branded and customized deep links
3. Helps gain more link trust
4. Improves the appearance of the link
5. Undoubtedly promotes your brand
6. Tracking click rates
7. Help get rid of other company brand name
8. Helps get relief from long numbering slugs

So offer your audience valuable content. It will support you to gain visibility and credibility. In the meantime, you will be able to analyze which data is really important in browsing. You can get the desired number of followers for interacting with you on your YouTube video.

Just copy and paste your Tracking Link. Gradually, you will have the viewers as your subscribers. Simultaneously you will be enriched with so many likes, comments, and shares. It results in a positive growth of your content.

Final Words

The number of YouTube users is on the rise, especially within the last two years. By creating deep links for YouTube apps and branding them, you can upgrade your visibility and link trust. You have already learned what is deep linking and how to create a deep link for the YouTube app.

Now it is time to avail yourself of the offered service of RetargetKit and opt for easy implementation of your marketing plan. You can have access to Try Free for 7 Days. Your advertisements or campaigns by using the retargeting software must give you a fantastic experience.

RetargetKit is there to retarget the viewers who have visited one of your shared links at least once. The ultimate result is incredible. And it is obviously an outcome of your tireless effort to give the audience and subscribers a memorable experience.

Eager to retarget the one-time viewers? Get started with RetargetKit now.