The prospects who have a genuine interest in your business and have the intention to make at least one purchase, they are good leads for you. But unfortunately, many companies choose to generate a large number of leads compromising the quality. 

You can also boost your marketing skills on different social media platforms. But, the most difficult task is to specify the high-quality leads who are ready to make a purchase.

What is a Lead?

 A lead can show interest in different ways like following your social media accounts, completing any of your contact forms or downloading a free guide and vice versa. It's more common that the business hears from the lead first rather than the lead hears from it.

With the list of lead generation, you need to promote your products via email marketing, retargeting social media accounts even via SMS(s). This process is more effective than randomly sending emails to persons without knowing whether they have any interests on a particular product!

What is Lead Generation?

Eventually lead generation is the process through which you can convert strangers into leads by using different lead generator materials and methods. For example, many companies use online contents, blog posts, job applications, online surveys, live events etc. as lead generators. 

Creating contents for lead generation is the most common but old strategy applied by many companies. But it's far better if you successfully find out some unique ways for lead generation.

You can also take help from renowned lead generating websites or lead management software available online. A perfect lead generation strategy can help to attract more and more potential customers and lead them towards complete purchase. 

Why is Lead Generation Important in Affiliate Marketing? 

In the process of inbound marketing methods, lead generation is a step of the second stage. When your audience is already attracted and you are ready to convert them into leads, then this process occurs. 

When an unknown person shows organic interest in your business products or services and starts communication, it's more natural. That's why the possibility of successful purchase increases tremendously.

It's not a good practice when you try to convince a person to buy your products or services who haven’t shown any interest in your business. The visitors may feel that you are pushing or forcing them to spend money on unnecessary products. And it's not a good sign for your brand's reputation.

To filter the right customer for your business, you must target your audience by applying lead generation. Some other benefits of lead generation for your business or brand are mentioned here:

1. Target Specific Audience: Targeting a specific audience by lead generation can prevent waste of resources of any Company. And it also returns the investment by increasing sales and improving ROI. 
2. Increase Brand Awareness: With the lead generation process, you are promoting the brand. Once the brand reaches the target audience, you can represent the features and benefits of your products or services to them. 
3. Prospect Information Capture: You will be able to capture valuable prospect information via lead generation process. You can tailor the products and services to match the needs of your customers only if you have the information about their choices and preferences. And you can get this information by any of the lead generation methods like forms. 
4. The loyalty of the Brand: When you create broader customer communities with similar choices, this will improve your brand's loyalty towards the customers. 

What are the Components of Lead Generation Process

Lead generation is not only a simple task of generating the leads, some other components are also equally important in the whole lead generation process. For example: 

1. Database: For tracking the leads as they come in and their attribution to proper score, source and distributing them for nurturing, you need a lead generation database. Some of these tasks can be performed manually but you need to take help of any lead tracking software for the best results.
2. Supporting Content: As you know, "Content is king" – your contents are the soul of all your campaigns and marketing efforts. Content is the foundation of your email marketing, social media marketing and all other campaigns.
3. Lead-Ready Channels: You need to track all your lead generation efforts on your website, social accounts, landing pages etc. You should know whether your paid marketing programs and sales strategies match with your lead generation planning. 
4. Analytics Engine and Martech Stack: Tracking the return of investment and determining the full working method is not the finishing. You have to convert a lead to a sale and also save your money by optimizing the whole process. You have to choose a budget-friendly but effective lead generation technology to grow your business.

What are Lead Generation Strategies for Affiliate Marketing

Lead generation strategies or campaigns depend on the platform of your lead capture. We have discussed the lead generation process overview. There are several ways to capture leads on different platforms but firstly, you have to bring the visitors to the first place. 

Let's have look at the most popular platforms where you can capture leads.

1. Lead Generation on Facebook: A company can use website info in their Facebook bios and outbound links in the Facebook posts to get more traffic to their website. Moreover, they can use the paid Ads especially "Lead Ads" to capture more and more leads.  There is also an option for using the CTA button at the top of your business page to send the visitors directly to the website. 
2. Lead Generation on Twitter: Twitter Lead Generation Cards feature allows you to generate leads directly. The card automatically pulls the user information including the name, username and email address. When the user clicks "submit", he or she becomes your lead directly within the tweet. 
3. Lead Generation on LinkedIn: LinkedIn advertising space is the most appropriate place for lead generation as it provides Lead Generation Forms. When a user clicks on the CTA button, these forms auto-populate the data from the user profile and make the lead generation process easier. 
4. PPC (Pay-per-click) Lead Generation: The concept of PPC is completely related to  SERPs ( search engine result pages) ads. Google is not a good but perfect place for lead gen ad campaigns. But the success of your PPC campaign depends largely on your keyword research, budget, user flow etc. 
5. Lead Generation B2B: B2B Lead Generation is a specific business model with a significant approach towards lead generation. 

5 Steps to Collect Leads for Affiliate Marketing

We have already known the definition, importance and components of lead generation. Now it's time to go for action and learn the steps of lead generation and learn how to collect leads for affiliate marketing.

1. First, a visitor visits your blog, website or social media accounts and knows about your business. 
2. Then he or she will click on the CTA(call-to-action) that you have set to encourage the audience to take any action. This CTA can be a message, an image or a button. 
3. This CTA will take the visitor to a webpage which is called the landing page. The landing page captures information of the leads. 
4. The landing page gives an "offer"(like a course, ebook etc.) to the visitor in exchange of which they have to provide personal information to access it. If the visitor fill-ups the form to access the "offer", he or she becomes your new lead!
5. Now you are ready to promote your affiliate products to your new leads via email marketing, Facebook ads retargeting, social media inboxing etc.

Effective Services to Collect Leads for Affiliate Marketing

Several lead generation companies offer ready tools or software to capture leads. Although there is some free lead generation software available, the paid ones provide more effective results with more features. 

But it's not always true that the most expensive lead generator will be the best and most effective software for you. You have to choose the best lead generation kit that suits your local lead generation business. 

Now, we are going to make it super easy for you to capture leads by introducing a perfect software named RetargetKit. It's a super-effective software that offers you six services, namely: lead generation, Bio link, Curated Page, Branded shortener, Call to Action and Custom Widget.

With RetargetKit lead generation service you can easily collect leads for affiliate marketing. Once the leads are collected you can use the leads for email marketing, social media marketing promotion etc.

How to collect Leads from Your Lead Magnet using RetargetKit

RetargetKit is a powerful lead generation software that can capture leads using social signups, CTA (call-to-action) and many other features. We are going to show you the process of generating leads for your business using RetargetKit software. Using the highly customizable opt-in links, you can collect leads for affiliate marketing and grow your social verified email list with this handy software.  

Step 1: Create Free Account

Sign in to RetargetKit account and create your free account. Once you click on the sign up button, you will be redirected to the campaign page.

Step 2: Create Lead Generation Campaign

Name your campaign in Campaign Name option and Select from Campaign Type. We provide six options to choose to boost your affiliate marketing. But for now, you choose lead generation then press next.

Optionally, you will get the two options as questions:

1. Do you need custom Domain?
2. Do you need retargeting pixels?

If you toggle “Create a new Custom Domain”, you can add the name of your custom domain. Put the domain name here and click Next. Or skip this step if you don’t wish to use any domain other than rgkit.co.

The next option is “Choose Your Retargeting Pixel” which is also optional. You will get this option if you answer the second question as yes. If you want to track your retargeting pixels, you can add the Retargeting Pixel Name here otherwise skip this step.

Custom domain and retargeting pixels help you create your brand & boost your remarketing.

Step 3: Write Opt-in Message

Then you will get the option to Collect Verified Leads from different social media platforms. You have to choose a particular Social App among Facebook, Google, Twitter and LinkedIn. This way you can collect verified leads. You can customize your Opt-In message that will be displayed to the visitor with your data protection policy. You have the option to Make Social Sign Up Optional or Compulsory. After filling up the fields save your campaign. 

Step 4: Create Opt-in Link for Lead Magnet

Click on ‘New Retarget Links’. Give the URL of your target webpage in Destination URL option. Mainly the link of the page you want your audience to see. And save it. A retarget link will be generated that you can copy to your clipboard or share to your social media accounts. Now you can put this link in your targeted webpage or social media accounts.

If you want to split test your opt-in page, you can enable split testing from the ‘Advanced Options’ tab.

Step 5: Collect Leads & Monitoring Analytics

Once you put the retargeting link in target pages, interested visitors will click on that. They will be asked to continue with their respective social accounts like this:

Once they sign up to their social account, your audience will get your lead magnet. And you will know their email, name, profile photo, and the method they used to sign up.

Yes, you can setup automation for leads. So, every time a new sign-up occur RetargetKit will deliver this information to your favorite email provider service.

You can also check your opt-in link details, how much you got unique clicks & conversion rate. You can also see ads spend cost & revenue comes from your link.

Why Should You Use RetargetKit to Collect Leads for Affiliate Marketing? 

It's not always necessary that all the moving parts of your lead generation campaigns go on perfectly. Sometimes some crucial parts need some fine-tuning for the success of the whole process. 

The most important thing that you have to ensure while creating the lead gen campaigns is choosing the perfect Lead Generator that helps you to collect leads for affiliate marketing specifically. We are going to tell you why RetargetKit is an ideal lead generator for the growth of your business. 

1. RetargetKit will send your sales offers at zero bounce rates without any hassle of verifying cold leads. You will be able to get your verified emails as leads. 
2. It has a well-organized and formal structure to store your leads. 
3. It will provide you with a complete package of six separate tools. If you need to create a CTA button or Curated page for lead generation, you can also do that with the same toolkit. 
4. RetargetKit gives you the facility to generate leads from Social Apps like Facebook, Google, Twitter and LinkedIn. You can capture the Social Sign up information of your customers. Once they sign up, they will be redirected to the target webpage. 
5. You can put any kind of link in RetargetKit, it will generate the redirect links. It shortens all your links or URLs and creates smarter redirect links that you can use everywhere.
6. You can also create bio links with lead generation.
7. It will ensure the security of your link by providing the Password Protected option as a great feature.

Final Words

Capturing a huge number of leads is good but it's better if you give more concentration on generating high-quality leads to collect leads for affiliate marketing. With more possibility to make purchases, you can improve the sales funnel of your company. 

Specifying the high-quality leads seeks a lot of research and strategies. So, don't hesitate to build strong relationships with your quality leads and nurturing them. They are the future customers of your business who will pay all your efforts back!

The terms affiliate marketing, passive income might not be new to you. You skip those parts and jump on- How Affiliate Marketers use RetargetKit. But some of you might be new to this field so we’ll give you a clear idea on it.

What is Affiliate Marketing

Adam Enfroy describes it beautifully on the BIGCOMMERCE website.

“Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.”

This strategy is a popular tactic to drive sales and generate significant online revenues. With mutual benefits, both the brands and affiliate marketers quickly grow at large scale in a short time of period.

How Affiliate Marketing Works

One of the most important things you need to understand about affiliate marketing is how it works. Sharing links anywhere is considered to be spamming. You cannot share links in every Facebook group, any random website comment or in an irrelevant topic. You need to act on customers’ demand.

Affiliate marketing works by sharing the responsibilities of product marketing. These responsibilities include three kinds of companies. Without them, the whole process is incomplete and difficult to work.

• Product Creators: The one who produces the product. It is not mandatory for the producers to be a marketer or hire a marketing team. They can launch an affiliate program where affiliaters register to promote the product and bring sales to the product creator.
• The Affiliater or Advertiser: The one who enrolls in the affiliate program, promotes the product and receives a commission only when the sale is made through him. Anyone can be an affiliate marketer. All you need is proper guidelines to be a pro in this field.
• The Consumer: The one who purchases the product. If the consumer or customer clicks on the affiliate link and purchases the product, only then the affiliate will get paid.

Affiliate Marketing Strategies

In this digital era of 2020, if you want to earn passive income with affiliate marketing and remain top of the competition, you need to follow some strategies. Let me discuss this matter in detail so that you have no confusion regarding it.

• Recommend familiar products: Before recommending a product to anyone, give it a try. Get to know it thoroughly. Recommend only when you are satisfied with it. The reason is, if you suggest a product or tool that you haven’t tried, you can lose the trust of your audience. This might cost you heavy in the future. Another thing you need to consider, you should not force your audience to purchase any product. The more accommodating you are and make quality proposals, the more probable your guests will return for your mastery.
• Promote products from many different merchants: Try not to tie up your resources in one place. If you focus on advertising one product or one seller, you are left with their payments only. As an affiliate marketer, your goal should be to promote the best products in the market of different companies. This strategy will broaden the quantity of commissions you bring in and make a constant flow of income.
• Keep an eye on your conversion rates: Conversion rate is when your link visitors purchase the product and become the company’s client you are promoting. Tracking your conversion is one of the major points. If you only share the links but never keep track of how many of them are converted then you will never know what your audiences like the most. This might cost you by losing clients in the future.
• Know your affiliate traffic sources: You should keep your focus on the traffic sources and public that is visiting your site. Traffic sources may incorporate natural, paid, web-based media, referral, show, email, or target traffic. It’s essential to know where your traffic is coming from and the socioeconomics of your crowd. This will help you to earn passive income with affiliate marketing.

How Affiliate Marketers Use RetargetKit

Now that you are an affiliater and know the tips and tricks of affiliate marketing, let’s get you to the point on how affiliate marketers use RetargetKit to promote products and get a big amount of passive income.

RetargetKit is an All-in-one retargeting toolkit created for digital marketers, affiliate marketers, social media marketing agencies, digital marketing agencies etc. It is developed only to help your marketing grow.

Here are some points that will get you the idea on how affiliate marketers use RetargetKit and earn passive income with affiliate marketing.

• Retargeted short links: Long garbage URLs often makes a bad impression. And most of the time, people find it to be spamming. So affiliate marketers use URL shorteners to shorten the link and keep track of it. They use many links in one single day. So it is mandatory to keep track of each of your links to monetize your passive income. RetargetKit offers custom branded short links by which you can use your domain for shortening the links. Using your own domain will establish your image as a brand and increase link visitors’ trust over you.
• Trackable Curated Page: Once you enroll in multiple companies’ affiliate programs, it becomes tough to share multiple links simultaneously. You can share the links in a blog post. But if you don’t own one blogging site and only promote on social media, then you have to wait minimum an hour between each post. But with RetargetKit curated page, you don’t have to own a blogging site. That’s the beauty of RetargetKit. The curated page is perfectly designed and polished landing page. Here you don’t have to work hard on writing content and spend hours on promoting products. All you need to do is include all the affiliate product links and share the URL of the RetargetKit curated page. Anyone who clicks the link shall see all of your product links in one place. And the best part is, all of your links will be trackable to let you know which product audience liked the most and how many of them converted into your client.
• Promote product with Bio Link: Since Instagram doesn’t allow its users to promote any link other than Bio, affiliaters use this link for product marketing. Here all of the links are listed on one magnificent page giving them the option to not only promote the products but also get connected via other social media. RetargetKit allows affiliaters to track these links to give them an excellent opportunity to earn passive income with affiliate marketing.
• Collecting leads: Affiliate marketing also involves email marketing. And for that, affiliaters need to grow their email list via lead generation tool and Call-To-Action method. RetargetKit offers lead generation for collecting social verified active accounts. And Call-To-Action for collecting leads from other websites. So when the email list is grown, affiliaters promote the products by sending emails.
• Provide giveaways: Audiences love giveaways. And on special days and occasions like- Black Friday, Christmas, New Year, people look for discount coupons and codes for product purchase. Since these sale discounts are displayed on banners or in Call-To-Action (CTA) popup, you need that service too. RetargetKit CTA does that job for you. You can use the CTA for this purpose or showcase banners using RetargetKit custom widget.
• Trackable video tutorials: Most of the affiliaters promote products making video tutorials. This way, they get so many audiences to share the resources and clients of a specific niche. People share useful resources and by sharing multiple times, the links lose the tracks. As an affiliate marketer, if you are too working in this manner and want to keep track of your shared links, then try RetargetKit. This way, you can monitor your link conversions and earn passive income with affiliate marketing.

Earn Passive Income With Affiliate Marketing

To earn passive income with affiliate marketing, one needs to work smart. If you are not investing your time in affiliate marketing with the right strategy, then you might probably be wasting your time. This might bring a very less income.

Passive income means to get a side income from any business. So you can make affiliate marketing as your primary passive income source or a secondary one.

But in this field, you need to use the right tool that will save your time, money and effort to get you a great number of revenue at the end of the month.

Closing

Affiliate marketing is the ideal solution to earn passive income. A motivated affiliate marketer can achieve a high amount of passive income even by working from home without worrying about producing their own product or service.

Read our other blogs to learn more about different methods of earning passive income and how RetargetKit can help you to make your way much easier.