Besides, it is highly appreciated by its readers due to its simple look and efficient work. We published one of our posts What is Retargeting Pixel Strategy in Medium and got curators rate. Here are the stats.

Till now 219 people have seen it and 119 have read it. It might sound very few people but these handful of readers are very important to us.

But the bad news is, with Medium, one can not retarget the readers. This means we can’t add a cookie in our readers’ browser to show them ads of our products.

So how can we get back to our readers and turn them into our custom audience? How can we show ads to them and remarket our other posts and products? ?

Solution!!! RetargetKit. ?

RetargetKit is a URL shortener service. It is used for retargeting a content hosted on a 3rd-party website. By this, you can retarget your Medium readers and show them ads on their Facebook, Twitter, LinkedIn, etc accounts.

You can retarget a visitor in three different methods – By sharing a retargeted link, adding retargeted links inside the article, and by bringing readers to your website.

After creating the retargeted links, you need to create a Facebook custom audience and lunch the ads. But before that, you need to create retargeted link of your Medium post.

1. Create The Retargeted Link

Creating a retargeted link using RetargetKit is super easy and fast. You’ll love it once you know it. ?

First, create an account or login to your existing account. Create a campaign to keep all the similar links in one place. Now press ‘New Retarget Link’ button and fill up the fields of the pop-up model. You need to paste the Medium post URL, give a slug, set the pixels (If you have not set them yet, click here) and save it. A pop-up model will appear with the short URL in it. This is the retargeted link of your post. ?

2. Share The Retargeted Link

People read only those articles which they find interesting. So you’ll get only such readers, who are actually interested in the topic you’ve published. And the hidden purpose of the post is to drag the audience to purchase the product. So, if you don’t reach out to more people, you are likely to have fewer clients. And fewer clients mean no growth of business.

Usually, after publishing a post, we share the link in our social media accounts. And one of the best parts of social media is, once you share a link, you get likes, comments, and shares. By this, more people will see the post and your audience will grow at a large scale.

So to drive visitors to your Medium post and retarget them, you need to share the retargeted link to your social media accounts. Once the interested people click your retargeted link created via RetargetKit, you’ll get your targeted audience. And by showing ads to them your business will grow. ?

3. Add Retargeted Links In Your Article

One other option is to embed retargeting pixels in the article for your Medium readers. Just link up the retargeted link to an interesting and eye catchy word to a site (even if it does not goes to your website). Once the reader clicks it, he’ll be added to your Facebook custom audience. And then you can show ads to him. ?

4. Retarget Readers To Your Website

If you’re a personal blogger in Medium and you own your personal website, you can bring readers to your website and retarget them. Now why should you do that?

Of course for marketing purpose. You didn’t build your site for a fancy reason, right? To reach out people, you need to share the website link on your medium post and get the attention of the readers. Once you get the attention of your readers, they likely to check your website. And when someone visits your website, you can easily retarget them. Just that simple. ?

All you need to do is set the retargeting pixel code in your website. To know how to set a retargeting pixel in your website, click here.

5. Creating Facebook Custom Audience

Custome audience is very important for showing ads to your targeted audience. If you want to filter your viewers to show them different type of ads, you need to create a custom audience.

Let’s say, you sell fashion items and home decor products on your website. Now to expand your business you choose Medium as your marketing channel. You published two articles related to fashion items and home decor products. 50 readers saw it. Among them, 10 clicked the fashion article and 5 clicked on home decor post.

Now, the one who clicked the fashion article retargeted link would not be that much interested in home decor products. So showing them that kind of ads would be nothing but a waste. Rather than showing them fashion related ads might make them your loyal clients. ?

The benefit of a custom audience is, for a single link the cost will be super low and click-through rate (CTR) will be high. The more links you add, the more targeted the audience you get. ?

To set the Facebook custom audience, go to your Facebook Ad Manager account, select the pixel tab and create a new custom audience like this:

Here we’ve set the retargeting links of our Medium post ‘What is Retargeting Pixel Strategy‘. You can set only one link too. Make sure you provide an audience name so that you can recognize it later.

6. Launch Facebook Ads

Now finally launch the ad. Make sure you select the audience name that you previously set.

Congratulation!!! You’ve done it. Now launch your Facebook ads based completely on your Medium readers. ???

Well, we’ve revealed the secret to increasing the number of your medium reader, track them and show ads to them. Now the rest is up to you.

What’s your story? Share it with us and let us know which retargeting service you use and how do you find it perfect for your work. And if you have other interesting stories to share with us, just let us know on [email protected]. We’d love to hear from you.

Wanna try RetargetKit? Click Register and go for your 7-Day trial version. It’s FREE… ???

What if I told you that these seemingly magical features of your favorite websites and apps were actually very practical tools used by marketers to make sure their ads are tailored just for us? That’s right, Retargeting pixels allow companies like Facebook (or any platform) know what topics or products we’re interested in based off our browsing history. And don’t worry-they’ll only show targeted advertisements within easy reach! This is retargeting pixel strategy that we’ll unleash.

Let’s dive deep to uncover retargeting pixel strategy and understand more of it.

What is Retargeting Pixel?

Retargeting pixels or Advertising pixels is a set of Javascript code that’s anonymously ‘follows’ your audience all over the Web.

Let’s say it this way, someone visits your site, where you have a pixel installed.

That pixel “fires” and leaves a cookie on the users computer, helping Facebook to identify that user.

The pixel also sends a message to Facebook to immediately identify the user and then Facebook permanently “knows” the date/time that the user visited that site. The user now leaves the site to go about their day as usual.

When that user makes their way to Facebook, you can now serve them an ad that you created on social media agency accounts like- Facebook event manager, Twitter ads manager etc.

Now when it comes to a servicing tool like- RetargetKit, you can integrate pixels even in any third-party website (like-Medium post or guest post etc) where they don’t have retargeting pixels.

How Does A Retargeting Pixel Work?

When you add this little-known retargeting pixel to your site, it turns every visitor into an anonymous cookie. Your provider then keeps track of which ads are served depending on when they last visited and where those visitors go after browsing online–and no one else will know but yourself!

As the retargeting pixel is an invisible code that can be added to your site’s long URL. This little mark will not affect performance and helps you target only those who have previously visited, keeping their ad experiences unique from other sites’ ads.

Retargeting Pixel Strategy For Beginners

If you are wondering more about retargeting pixel strategies then here are some that will help you.

1. Retargeting users who have visited specific pages on your site is a great way to ensure personalized, hyper-target ads. For example, if someone puts an item in their cart but doesn’t complete the purchase you can target them with advertising for complementary items they might be interested such as coffee pods and cups or even other products entirely!
2. You can’t afford to let your website shoppers fall through the cracks. When they abandon their carts after visiting, it costs you money and time in additional marketing efforts such as email campaigns or social media advertising – but there are ways around this! For example if people who have been browsing recently return within 30 days then send them one specific offer tailored just for that audience segmentation (like same day delivery). Another option would be sending out different content based on whether shoppers came from an external referrer like Google Shopping instead of someone opening our tags directly via search engine results page(SERP).
3. Retargeting users after they’ve searched for keywords or phrases that relate to your business is an easy way of getting more sales. For instance, if you’re a jeweler in the Midwest and someone does a Google search on “best coffee in NY”, then you could target them with ads about discounts near where they live; this strategy will reach people who have never visited our website but may be interested enough from their initial browsing session (or perhaps even just seeing something related) which means there’s no need for us collect email addresses unless we want too!
4. Your CRM is a rich source of valuable info about who your shoppers are and what they’re interested in. You can use this more robust intelligence (with data like store locations visited, email addresses etc) to make smarter retargeting matches for higher conversion rates!
5. With the help of a data-driven vendor, your marketing is sure to be more effective. You can get an accurate picture of user preferences and purchase intent with content that’s personalized just for them – not generic or boring like other brands!

Why it is important?

Nowadays, most of the people buy everything online. Dress, shoes, headphone, grocery, decorative items etc almost everything. And to look for the perfect product, most of the time they visit only the branded ones or trusted ones or only the one they can find in Google front page.

This is a drawback for new entrepreneurs and new online shops. It becomes tough for them to compete and survive in the market. So by using Retargeting pixel, they can bring more visitors, increase traffic, increase the number of sales and embed their business using Facebook pixel strategy, Instagram pixels, Twitter Pixels, and other social media accounts.

So you see, with retargeting pixels, marketing a product or blog becomes really very easy. Cause social media accounts hold the data of people all around the globe. So advertising to them by sorting the ads into gender, age, interest, and other criteria become easy and targeted ones.

Benefit of Retargeting Pixel

Before knowing what it is, it would be better to know your benefits. Cause why should you go over a long post, if you don’t know what you’ll gain from it.

By setting up a retargeting pixel in your site, you can show your other products, blogs, contents, videos etc to your clients who visited your site previously for remarketing purpose. It provides you the alternative of demonstrating potential purchasers again and again, (even after they have left your site), on the basis of items, and services they have shown interest in.

To the point,

• It will show advertisement of your products to the clients who once visited your site with the link holding retargeting pixel
• This will increase the number of your visitors
• Following the increment of your sales
• You’ll have a huge number of visitors turning into your trusted clients
• More visitors means more traffic. And more traffic means better rank in Google search engine.
• You can lead the clients to your personal website (if you have any) which will also help your website to rank in Google front page.

FAQ

What Is Meta (Facebook) Retargeting Pixel?

The Facebook pixel is a data-gathering tool that helps make the most of your ads across facebook and instagram. It allows you to test, refine an target them with laser precision by taking advantage on all its features such as targeting people based off age range or interests for example!

The Facebook Pixel is a code that you add to your website so it can track conversions from Ads, optimize advertisement campaigns and build targeted audiences for future ads. The information collected by this tool helps marketers tailor their strategies as well as find out who has taken some kind of action on the site before re-targeting them with customized content!

Want to add Facebook Pixel ID? Here it is.

Can I Set Different Retargeting Pixel On Website?

Yes, you can add different retargeting pixels on website landing page and other pages.

Conclusion

With so many people competing in the market, it is important to have a strong personal brand. One way of doing this would be through retargeting pixels services which are easy-to use and provide server support for your business needs!

Sign up to RetargetKit now to get started with retargeting pixels for targeting specific audiences.