Benefits
A URL shortener helps you to get rid of long numbering garbage URL turning it into a short one along with your custom slug. You can use your brand or company domain name for brand awareness.
Visibility of your brand
Promotion of your brand
Gain more trust
Track click rates
Get rid of other company brand name
Get rid of long numbering slugs
Usecase
Use for any kind of link sharing
Use keywords in slug for SEO rank
Use in any social media platform/ email service/ messaging etc
Use shortlinks in Twitter as it allows you only 280 characters