Building a business and growing it to a large scale is not a piece of a cake. It takes time, effort, late night works, and much more. But most importantly marketing. If you don’t give proper attempts and follow the correct strategy, then no matter what you do, you will fall back. So here are the top 10 marketing channels that will work as the ladder to grow your business.
We see many brand new companies proliferate by proving their position in the market. But there are so many right products and companies that can lead the market, yet they are doomed only because of inappropriate marketing.
To make your position in the market, you need to follow a proper marketing strategy in the appropriate marketing channels. You need to plan wisely, reach out to the proper channels, and execute timely. By this, you will get a fruitful result in no time.
What Is Marketing Strategy And Marketing Channel?
A marketing strategy can be defined as the overall game plan to reach your proper audience and, at one point, turn them into your profitable clients. It means to work on some tactics to promote your brand following some trending methods that will uplift your business.
And marketing channels are the medium to reach out to your proper audience. To stick to the appropriate marketing strategy, you need to execute in the proper channels.
Why Is It Important?
When RetargetKit started its journey, we hardly had any idea of marketing. We would just post in groups telling people, “Try our product. It is an excellent tool.” and “We have lots of features and blah blah…” and so much more. But at the end of the day, we would get only 2-3 visitors. They would come, and within 20 seconds, they would vanish. This is, of course, heartbreaking for any company. We didn’t know what to do.
Then as time passed, we realized we lack in marketing. We were not following the proper marketing strategy in the correct marketing channels. So we learned and learned.
So this post is to let you know how we reached our goal by sharing the usage of 10 marketing channels, which helped us to build a strong network, and we’ll reveal some words directly coming from the experienced persons.
What Are The Marketing Channels To Use?
There was a time when people had to run door to door and office to office for product and service showcase. But now is the era of the internet. Now everything is done online. But is it that simple?
Building a website is not enough. To reach out to the appropriate audience, you need to do a bit more. Here 10 marketing channels are listed below that will help you to lead your business in the proper direction.
1. Social Media
Social media is one of the most powerful among other marketing channels. Nowadays, most of the companies are connected to their visitors and clients through Facebook, Twitter, LinkedIn, Instagram, Whatsapp, etc. and so many more platforms. With one click, they are reaching to their thousands of clients in just a minute.
You can use social media in many ways. You can build your company page or community group, which will help to grow your business. You can increase your network, retrieve feedbacks, and review. Rather than posting in your timeline, it’s better to post in different groups.
If you find it difficult, you can hire a social media manager for managing all your company social media platforms. You can use direct messages on platforms like Instagram, Snapchat, or LinkedIn to reach out to many successful businesses. You can communicate with potential customers who might be looking for your products and services.
Digital Marketer Wan Mohd Afendi of WMAFENDI says, “I currently use Facebook and Instagram largely in social media marketing because of the huge target marketing there. I am using free marketing like sharing blog posting and direct posts about digital marketing tips and related.”
Facebook ads or LinkedIn ads are now considered as one of the best methods for marketing. With this trick, you can easily reach out to a specific audience depending on age, gender, location, and much more.
But if you are not retargeting them by setting retargeting pixels, then you are most likely burning your assets. Why? Cause Facebook ads or LinkedIn ads will charge you for each click. So if anyone clicks who is not interested in purchasing your products, it will cost you.
And if you use retargeting pixels, then your Facebook ads will be shown mainly to those who once visited your website or clicked any retargeted link you shared and are seriously intended in the purchase of your product.
Eugen Popa, Co-Founder of LifetimeDeal.com says he got successful with Facebook retargeting including, “Creating links for different products or websites we manage.”
Note: Not only with Facebook retargeting, RetargetKit allows you to set Twitter, LinkedIn, Quora, Pinterest, Google Adwords, Google Analytics, Google Tag Manager retargeting pixels. This means you can track your one-time visitor from these platforms and show them advertisements by retargeting just from one platform.
3. Lead Generation
Lead generation is another essential marketing channel, among other marketing channels. By this, you will be leading a generation towards your product for purchase. But as said earlier, not everyone will be interested, and not everyone will purchase your product. So to get the appropriate audience, you need a trusted source or tool that will help you to get connected to your proper audience. When a stranger comes in contact with you by showing interest in your product or service, the journey from stranger to a customer can be defined as lead generation.
Wan Mohd Afendi, Digital Marketer at WMAFENDI says, “I collect leads for our sales purpose for some products and services. I do email marketing too with the leads but need to manage my contents better in the future”. He also includes verified email collection as “it’s a filter to qualify leads.”
Note: RetargetKit has the option to collect the VERIFIED email address of the visitor in the very first place by Social Signup. Or you can run a Call-To-Action on any informative resource and collect email addresses. Once you obtain the emails, you can work on email marketing by sending useful resources keeping your contact with them, turn them into your clients.
4. Email Marketing
Many people think that email marketing is outdated. Since Facebook, Twitter, LinkedIn, Instagram, and Youtube became people’s initial priority; they might not give importance to emails.
This is a myth. Still, now most of the businesses gain the highest profit from email marketing. But sending any random email doesn’t work, and you need to write the proper contents and follow a sequence. It keeps other marketing channels on the right track. Cause most of your readers will notice the time, day, and most importantly content. It is better to be transparent with your content making it simple and easy.
Ken Moo, Founder of Content Loop Digital says, “Yes. It’s one of the best lead generation methods for our agency. And a real good complement to other strategies such as Facebook ads. Not everyone is good at cold calling. Even if you’re good, your outreach team or your new hire might not. And it takes time to train someone to be really good on the phone. Cold email does the job. And you can even pair up Cold email with Cold call to make the call less “cold”.”
He’s company follows short and straight forward emails, which results beneficial for him. In his words, “People have been cold emailing for centuries! (ok…maybe not that long). And people tend to go the easy route. So they craft out something and mass send it out. After sending thousands of cold outreach, we find that quality > quantity (duh)
I mean quality > quantity in BOTH time spent and results!
Improve your cold outreach by being more personal and human.”
In the way of collecting email addresses of your audience, you can use Call-To-Action or Social Signup as both options are dynamic in each way. With Call-To-Action you can collect email addresses by showing embedded VIDEO’s, notify about any upcoming events, allow your audience to download PDF or podcast etc. And with Social SignUp, you can collect verified email addresses or social profiles of your audience.
Note: RetargetKit Call-To-Action has all the options to collect verified leads and social profiles of your visitors.
5. Video Marketing
Video marketing plays an essential role in marketing. Earlier people would use television advertisements for marketing purposes. But now, there is not a single person who has not heard about Youtube. Even children are posting on it. Right after Google, Youtube is considered as the second highest searching website working as highest as marketing channels.
So it is a great platform and a significant opportunity to promote your business and service. Create video tutorials and teach people something useful or provide a solution to the problems of your audience. Provide step-by-step guides showing the function and usage of your product. The more value you provide, the quicker you can boost your visibility, and ultimately, increase your sales.
Web developer Ahmed Mansoor of Devlance Technologies says, “It helps in getting more order on Fiverr and Upwork. We can easily describe the things with the effects.” which is true.
Note: RetargetKit allows you to show video tutorials in CTA to your audience via video embed code. You can use CTA in your post or share other websites of relevant content. This will help you to drive traffic to your website.
6. Content Writing
To rank in Google you need to take blogging seriously. By this, you will get some organic traffic which will be suitable for your website.
But most people find blogging boring because they lack clear visibility. The truth is that your blog is going to be unfruitful unless you know what you’re doing. Don’t just write anything. Write your product or service relevant, informative post, which will help others to grow their business.
One thing you should consider in blogging, you shouldn’t post only on your website. It would be best if you reach out for authority blogging by using platforms like Medium to post content. This will help you to grow your audience, which you can divert to your website.
You can choose other marketing channels like Quora and Reddit, to answer relevant questions. Or try guest-posting on other websites who publish guest posts. As they already have a vast amount of audience, it will surely be a plus point for you.
Make sure that your blog is useful and informative. The more value you add, the more engaging the audience will be. And if you are worried about revealing all your business secrets, then don’t be. Cause once you give people much value, you will instantly become an essential authority in their eyes. This is one of the most powerful strategies you can use to market any business. And as the time will flow, people will not only follow you but also share your knowledge which will be beneficial for the growth of your business.
7. Affiliate Marketing
You might have come across affiliate marketers who promote other websites or products in different marketing channels. In return, they get an amount of commission. Affiliate marketing has always been a powerful marketing channel. They promote in different groups or websites, making your product viral. This generates organic traffic and increases your sales.
You can even go for LifeTime Deal, i.e., LTD offers on your website or gets in contact with LTD promoting companies. This undoubtedly makes the brand viral, and if you give the best service to your LTD clients, they will promote your brand in different groups like brand ambassadors.
8. Word Of Mouth
“Just word-of-mouth marketing, highest trust factor” says Larry Tan, Founder of Respire. He also includes, “Most people waste a lot of time building a lot of elaborated campaigns without addressing the thing that matters; the key thing is to build TRUST before anything else.”
64% of marketing executives stated that word of mouth is the most effective form of marketing, which is true. This marketing impression results in 5x more sales, and 90% of people are more likely to trust and buy from a brand recommended by a trusted friend.
The reason behind it is experience. One only recommends a product or service if he/she has experienced or found it better. So try to provide excellent service so that your clients share the good things about your product or service to their known person.
If you are tired of promoting your brand by yourself, then it is high time you get in contact with an influencer. Influencers are already at the peak of their career. They already have a bunch of followers and audience. So if they say on behalf of you and promote your brand and business, you’ll have a tremendous amount of traffic and sales.
This once a bit tricky cause the one with millions of followers will hardly respond, and anyone with only >100 followers will not be of any use. Try to reach out to someone who has a minimum of 1000 subscribers and followers. This will be a good start. But make sure that the influencer is of your niche.
This might not be exceptionally comforting for some, but the truth is, if you want to race in Google rank list, then you must know SEO, i.e., search engine optimization. This is no rocket science, and it is not tough once you get to know it.
All you need to do is keep an eye on keywords, sharing links, meta titles, etc. But most importantly, a good and quality engaging content. If your content is not right, then you might lose a visitor in 10 seconds. And if you provide high-quality, informative content, then your post might be reread again and again.
But one thing is for sure, if you don’t take care of your SEO, then your page might end up on the 17th number page of Google, which will not be good. So take a deep breath and try doing SEO.
The goal of this post is to let you know the successful marketing strategies with proper leading towards marketing channels, which made thousands of companies successful. These are the easiest and fastest way to grow. Following these will not only help you to grow but also expose your brand worldwide.
There are many other strategies that I might not know. Feel free to let me know in the comment section.